Behind the Interface: Connecting People through Design

More than ever, brands, through the power of interfaces, have the ability to connect people. Connections, both emotional and physical, can be made through the power of a brand – especially one like Nike. How are these connections made? What is the inspiration behind the connection? How can an interface transcend the digital world and enable a connection in the physical? For 15 years, R/GA has partnered with Nike to help create the world’s most recognizable brand and at the same time unlock people's athletic potential.

Join Executive Creative Directors Una Walsh & Ben Williams as they share the inspiration and thinking behind award winning Nike projects, including the Nike+ FuelBand, the Apple Watch Nike+ software platform, and retail experiences that have resulted in a truly connected brand ecosystem.