Rough Draught - A Live Beer Design Brouhaha

Moderated by freelance designer Ryan Wheaton, host of the Branding Brews podcast, and beer branding instructor for the OSU Craft Brewery Startup Workshop, you’ll watch as four designers and four different breweries create a new beer label design. While the designers know what went into the brew and what makes it unique, they’re not allowed to develop any graphic concepts or layouts before the event starts. We’ll kick off with social hour sampling the beers and submitting name suggestions. After the live design, we’ll host a Q&A.

Join us for a special beer + design event!

4 designers have been paired with 4 local breweries.
Each pair has crafted a specialty brew for this design event.

During our social hour, you will sample all four beers and submit a name for each beer. After we select a new name for each beer, the designer will then have a set time to design a beer label from scratch, live in front of the audience!

****************** SPECIAL GUEST SPEAKER!! ******************

Harvey Shepard
Founder, Oh Beautiful Beer

Harvey is a Massachusetts-born, Seattle-based designer with a beer label obsession. What started as a hobby grew out of control in 2011 when Harvey launched Since the launch, Harvey has been curating the best design the beer world has to offer. In 2015, Harvey published a book by the same name, where he continued to share his love of beautiful beer labels and the stories behind them.

****************** PARTICIPATING BREWERIES ******************

- Hopworks Urban Brewery
- Widmer Brothers
- Breakside Brewery
- Baerlic Beer Company

****************** FEATURED DESIGNERS ******************

- Michelle Leigh
- Tim Weakland
- Maggie Johnson
- Kyle Anderson

Following the live design session, we will present the designs and have a Q&A session with the designers and moderator.

  • Tuesday, April 17

    6:00 PM to 9:00 PM
Event Organizer

Branding Brews Podcast

Podcast all about beer branding and design. Deep dives into branding topics from professionals in the beer industry. Hosted by Ryan Wheaton