Join Inside Fashion Design and Creative Capital Design for an opportunity to hear from multi-disciplinary industry experts. Moderated by filmmaker and journalist Brian Libby, this panel will offer up their experiences and advice for pushing beyond consumer expectations, into game-changing, disruptive design. This event will encourage you to leave behind traditional commercial design thinking, and learn tools to help you stay relevant and move your work in new directions.
In this Q&A, Britta Cabanos, Chief Design Director of Creative Capital Design provides insight on Wednesday’s Disruption panel, encouraging product innovation through new methods of design thinking.
DWP: This panel is designed to encourage people to think outside of traditional commercial design thinking. What trends emerge through this traditional kind of thinking?
Britta: A common thing we see in the market is the “me too” effect. We see a trend happening and as brands often have the FOMO: fear of missing out, missing out on sales on something hot, so we jump on the bandwagon and have a “me too” product. Then, everything starts to look the same. That could be okay for a percentage of your product line, but one needs to be thinking ahead as well for ideas that make your brand stand out.
DWP: There’s likely an awareness of the possibility of failure among entrepreneurs trying to build things radically differently than the status quo. Do you see boundary pushing as a high-risk/high-reward situation?
Britta: Yes. Without taking risks, having innovation teams, or having a designer working on future development, we wouldn’t be able to move forward. Just like Edison who failed a thousand times, once it finally worked it changed the course of history.
To get your brand's products to stand out from the rest, you need to take that risk and plan for longer development time with failure along the way. It needs to be built in as part of the business strategy if you want to be a brand that innovates. My favorite quote from Edison “I didn’t fail 1000 times, the lightbulb was an invention with 1000 steps."
DWP: The panel is an interesting cross-section of design disciplines. How do you believe will shape the conversation?
Britta: Our panel has met a few times in advance of this event to get to know each other, hear each others stories and gain an understanding of how we each work so that when we talk with the attendees, there is a real sense of a message. Each one brings a unique perspective and their philosophy for pushing themselves, their teams, and their designs. This will give attendees food for thought to apply to their own market. Our goal is for the attendees to leave feeling inspired and have a few tools in their pocket to apply to their own work. The panelists are all award-winning. It’s an incredible group to learn from and the conversation will allow unique perspectives on how they each apply these ideas into their own work.
Where: Nemo Design, 1875 Belmont St
Interactive Panel: Wednesday, April 18, 6:00–9:00pm
Organizer: Inside Fashion Design
Cost: $75 ($10 discount for groups of 4+, student tickets available for $55)
Please visit the event page to register and to learn more about the event’s accompanying happy hour and exhibition.